Build a £2K/month client model
THE ISSUE ISN'T YOUR SKILL
IT'S HOW YOU'RE POSITIONED
From service provider → to modern operator
What THIS ALLOWS YOU TO CHARGE FOR
SHARPER COMMERCIAL THINKING
Understand where real value sits in modern marketing
So you're not just delivering work -
you’re structuring how it drives revenue
A track record of being early to the shifts that reshape this industry.
2004
Part of the first cohort of 50 individuals in the UK to become Google Certified
APPLY NOW
Priority access includes early details, dates, pricing and next-step invitation.
IF YOU CAN ALREADY FEEL THIS SHIFT…
You’re exactly where you need to be to act on it.
This isn’t about learning something new for the sake of it.
It’s about repositioning yourself -
before the market makes that decision for you.
THE COMMERCIAL REALITY.
Build a £2K/month client model.
The next wave of high-value marketers won’t just be good at channels.
They’ll be the ones who:
• Think commercially
• Structure how work gets delivered
• Use AI and systems to remove execution bottlenecks
• Improve client outcomes - without increasing their own workload
That’s the shift.
Not doing more work.
Not learning random tools.
Achieve the Glow You’ve Always Wanted.
Right now, most marketers are capped by how much they can personally deliver.
Which is why many retainers sit below £1K per month —
or require too many clients to scale properly.
But when you shift into a more leveraged, system-led role:
£2K per month per client becomes a far more natural position —
because you’re no longer selling execution…
You’re delivering a higher-value outcome.
Achieve the Glow You’ve Always Wanted.
WHAT THIS UNLOCKS
FEWER CLIENTS - STRONGER RETAINERS
Less time spent on manual execution
A MODEL THAT SCALES BEYOND YOUR TIME
More strategic CLIENT positioning
A premium 2-day masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
THE DIVIDE
Most digital marketers are stuck around
£800–£1,200/month retainers —
or juggling too many clients to grow.
That model caps you.
THIS IS THE SHIFT
Fewer clients.
Stronger positioning.
Better delivery.
£2,000/month becomes a natural level —
not something you have to force.
The question is —
do you make this shift now...
or after the market forces you to?
Most experienced digital marketers are still positioned too low.
Which means they’re seen as:
- people who run ads
- channel specialists
- delivery-focused service providers
- executors rather than operators
And that creates a ceiling.
AI is accelerating execution.
Platforms are automating more.
Clients expect more than task-level delivery.
So the real question becomes:
THE ISSUE ISN'T YOUR SKILL
IT'S HOW YOU'RE POSITIONED
Most experienced digital marketers are still positioned too low.
Which means they’re seen as:
- people who run ads
- channel specialists
- delivery-focused service providers
- executors rather than operators
And that creates a ceiling.
AI is accelerating execution.
Platforms are automating more.
Clients expect more than task-level delivery.
So the real question becomes:
→ Operating at a higher level.
From service provider → to modern operator
The next wave of high-value marketers won’t just be good at channels.
They’ll be the ones who:
• Think commercially
• Structure how work gets delivered
• Use AI & systems to remove execution bottlenecks
All to iImprove client outcomes - without increasing their own workload
That’s the shift.
Not doing more work.
Not learning random tools.
→ Operating at a higher level.
EVERYTHING CHANGES
WHEN YOU OPERATE DIFFERENTLY
When you move up the value chain:
• You become harder to replace
• You stop competing on delivery alone
• You position yourself at a more commercial level
• You command higher fees - naturally
You’re no longer judged on how much work you do.
You’re valued on how the work performs.
That’s the difference.
It’s not about becoming “busier” or “better” at execution.
That’s where £2K/month clients stop feeling like a stretch...
...and start feeling expected.
→ operatING AT A HIGHER LEVEL
→WORTH MORE!
IT'S ABOUT BECOMING SOMEONE
WHEN YOU OPERATE DIFFERENTLY
EVERYTHING CHANGES
When you move up the value chain:
• You become harder to replace
• You stop competing on delivery alone
• You position yourself at a more commercial level
• You command higher fees - naturally
You’re no longer judged on how much work you do.
You’re valued on how the work performs.
That’s the difference.
It’s not about becoming “busier” or “better” at execution.
IT'S ABOUT BECOMING SOMEONE
→WORTH MORE!
STRONGER POSITIONING
Understand where real value sits in modern marketing
So you're not just delivering work —
you’re structuring how it drives revenue
AI-ASSISTED EXECUTION
Use AI to increase speed, consistency, and output
Deliver more - without increasing your time
SYSTEMS & WORKFLOWS
Build repeatable delivery systems
So results don’t rely on constant manual input
BETTER CLIENT VALUE CREATION
Identify where you actually add value
And position your work accordingly at a higher level
MODERN OFFER DESIGN
Structure offers that justify £2K/month retainers
Because they deliver outcomes - not just tasks
Learn directly from Gez McGuire
This isn’t theory.
I’ve spent over 20 years working inside digital marketing - running campaigns, building funnels, improving conversion performance, testing positioning, and solving real commercial problems.
More recently, I’ve been integrating AI and modern systems into how marketing actually gets done.
What’s clear is this:
The marketers who stay valuable will not be the ones who simply “do ads.”
GEZ McGUIRE: MODERN OPERATOR FOUNDER:
" They’ll be the ones who think better, operate smarter, structure work differently and create stronger outcomes. "
This is about becoming the person clients value more, rely on more, and pay more.
2006
Vey early adopter of video enabled lead generation landing page delivery
2016
Part of the first Premier Partner cohort. The only individual consultant
2020
Awarded AI in Business Certification - Berkeley Haas Institute, California
2025
Founder of LEADLABS - voice AI agents & modern operator systems
THIS IS FOR YOU IF...
You already have real digital marketing experience
You can see the industry is changing
You want to move beyond “just doing delivery”
You want to charge more and be positioned higher
You want to integrate AI properly into how you work
You want to become more valuable - not just busier
WHAT YOU WILL
WALK AWAY WITH...
- A clearer high-value position in the market
- A stronger commercial mindset
- A better understanding of how AI fits into execution
- Practical frameworks you can apply immediately
- A more structured way of working
- Greater confidence in how to price & sell your value
A premium in-person experience
THE COMMERCIAL REALITY.
Designed for experienced digital marketers ready to reposition how they work — and what they’re paid for.
This is not a course.
It’s a focused environment to step out of day-to-day delivery…
and restructure how you operate at a higher level.
Small group.
Hands-on.
Built around real-world application.
- Format: One-day intensive
- Location: The Hoxton, Holborn: London
- Audience: Experienced digital marketers
- Style: Premium, practical, strategic
- Places: Limited
→ but it won’t stay open
DETAILS
ThE WINDOW IS now OPEN
THE DIVIDE
Most digital marketers hit a ceiling.
More clients = more work
More work = less time
Less time = no growth
That model breaks.
The opportunity now is to operate differently.
The Modern Operator is a premium, in-person experience designed to help experienced marketers restructure how they work - combining strategy, systems, AI and commercial thinking so they can become more valuable, more in demand, and better paid.
Led by Gez McGuire.
Built for people who already know digital.
Designed to help you move up the value chain.
GEZ McGUIRE
MODERN OPERATOR FOUNDER:
20 YEARS DIGITAL MARKETING EXPERIENCE
THE DIVIDE
Most digital marketers hit a ceiling.
More clients = more work
More work = less time
Less time = no growth
That model breaks.
The opportunity now is to operate differently.
The Modern Operator is a premium, in-person experience designed to help experienced marketers restructure how they work - combining strategy, systems, AI and commercial thinking so they can become more valuable, more in demand, and better paid.
Led by Gez McGuire.
Built for people who already know digital.
Designed to help you move up the value chain.
GEZ McGUIRE
MODERN OPERATOR FOUNDER:
20 YEARS DIGITAL MARKETING EXPERIENCE
THE DIVIDE
Most digital marketers are stuck around
£800–£1,200/month retainers,
or juggling too many clients to grow.
That model caps you.
THIS IS THE SHIFT
Fewer clients. Stronger positioning.Better delivery.
£2,000/month becomes a natural level...
not something you have to force.
The question is... do you make this shift now... or after the market forces you to?
Are you still being paid for what you do… or for how you think and operate?
2008
First certified consultant in the UK to offer Google Ads masterclasses
© 2026 Modern Operator. All rights reserved.
Modern Operator is a trading name of MCG Digital Media Ltd.
Registered Office: 11 St Paul's Square, Birmingham, B3 1RB
What THIS ALLOWS YOU TO CHARGE FOR
SHARPER THINKING
Understand where real value sits in modern marketing
So you're not just delivering work —
you’re structuring how it drives revenue
STRONGER POSITIONING
Move beyond “the person who runs ads”
→ Become someone clients rely on at a higher level
Charge more — without needing more clients
AI-ASSISTED EXECUTION
Use AI to increase speed, consistency, and output
Deliver more — without increasing your time
SYSTEMS & WORKFLOWS
Build repeatable delivery systems
So results don’t rely on constant manual input
BETTER CLIENT VALUE
Identify where you actually add value
And position your work accordingly — at a higher level
Structure offers that justify £2K/month retainers
Because they deliver outcomes — not just tasks
MODERN OFFER DESIGN
Learn directly from Gez McGuire
This isn’t theory.
I’ve spent over 20 years working inside digital marketing - running campaigns, building funnels, improving conversion performance, testing positioning, and solving real commercial problems.
More recently, I’ve been integrating AI and modern systems into how marketing actually gets done.
What’s clear is this:
The marketers who stay valuable will not be the ones who simply “do ads.”
GEZ McGUIRE: MODERN OPERATOR FOUNDER:
" They’ll be the ones who think better, operate smarter, structure work differently and create stronger outcomes. "
This is about becoming the person clients value more, rely on more, and pay more.
A track record of being early to the shifts that reshape this industry.
2004
Part of the first cohort of 50 individuals in the UK to become Google Certified
2006
Very early adopter of strategic lead generation landing page delivery
2016
Part of the first Premier Partner cohort. The only individual consultant
2020
Awarded AI in Business Certification - Berkeley Haas Institute, California
2025
Founder of LEADLABS - voice AI agents & modern operator systems
2008
First certified consultant in the UK to offer Google Ads masterclasses
A premium in-person experience
THE COMMERCIAL REALITY.
Designed for experienced digital marketers ready to reposition how they work - and what they’re paid for.
This is not a course.
It’s a focused environment to step out of day-to-day delivery…
and restructure how you operate at a higher level.
Small group.
Hands-on.
Built around real-world application.
- Format: One-day intensive
- Location: The Hoxton, Holbron: London
- Audience: Experienced digital marketers
- Style: Premium, practical, strategic
- Places: Limited
→ but it won’t stay open
DETAILS
ThE WINDOW IS NOW OPEN
Because the difference between those two positions
is what determines whether you stay around £1K/month…
...or move towards £2K/month and beyond.
Because the difference between those two positions is what determines whether you stay around £1K/month…
...or move towards £2K/month and beyond.
ARE YOU STILL BEING PAID FOR WHAT YOU DO…
OR FOR HOW YOU THINK AND OPERATE?
Where your value isn’t tied to how much you do…
but how the entire system performs.
This is where £2K/month retainers start to make sense.
Where your value isn’t tied to how much you do…
but how the entire system performs.
This is where £2K/month retainers start to make sense.
This isn’t about adding more skills.
It’s about operating at a level where higher-value retainers are justified.
This isn’t about adding more skills.
It’s about operating at a level where higher-value retainers are justified.
This is what allows you to move from £1K clients…
...to £2K/month relationships - without doubling your workload.
This is what allows you to move from £1K clients…
to £2K/month relationships - without doubling your workload.
The goal is simple:
To leave with a clearer position, a stronger offer -
and a model that supports £2K/month client relationships.
MODERN OPERATOR
The goal is simple:
To leave with a clearer position, a stronger offer...
and a model that supports £2K/month client relationships.
MODERN OPERATOR
Small cohort.
Limited places.
Delivered in person.
Reserve your place on the next briefing call.
From there, you’ll see exactly how this works...
and whether it’s the right move for you.
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
That’s where £2K/month clients stop feeling like a stretch...
...and start feeling expected.
STOP COMPETING.
BECOME THE OBVIOUS CHOICE.
June 26th: The Hoxton, Holborn: London
Tea, Coffee, Refreshments and Lunch provided throughout the day
9.00am - 4.30pm
Secure Your Seat
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
June 26th: The Hoxton, Holborn: London
9.00am - 4.30pm
Tea, Coffee, Refreshments and Lunch provided throughout the day
Secure Your Seat
Reserve your provisional place today for 47. By reserving your seat you agree to our Terms and Conditions
Secure Your Seat
Secure Your Seat
Secure Your Seat
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
June 26th: The Hoxton, Holborn: London
Tea, Coffee, Refreshments and Lunch provided throughout the day
9.00am - 4.30pm
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
June 26th: The Hoxton, Holborn: London
Tea, Coffee, Refreshments and Lunch provided throughout the day
9.00am - 4.30pm
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
June 26th: The Hoxton, Holborn: London
Tea, Coffee, Refreshments and Lunch provided throughout the day
9.00am - 4.30pm
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
June 26th: The Hoxton, Holborn: London
Tea, Coffee, Refreshments and Lunch provided throughout the day
9.00am - 4.30pm
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
June 26th: The Hoxton, Holborn: London
Tea, Coffee, Refreshments and Lunch provided throughout the day
9.00am - 4.30pm
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
Secure Your Seat
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
June 26th: The Hoxton, Holborn: London
9.00am - 4.30pm
Tea, Coffee, Refreshments and Lunch provided throughout the day
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
Secure Your Seat
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
June 26th: The Hoxton, Holborn: London
9.00am - 4.30pm
Tea, Coffee, Refreshments and Lunch provided throughout the day
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
Secure Your Seat
Reserve your provisional place today for £47. By reserving your seat you agree to our Terms and Conditions
June 26th: The Hoxton, Holborn: London
9.00am - 4.30pm
Tea, Coffee, Refreshments and Lunch provided throughout the day
A premium in-person masterclass for experienced digital marketers who want to move beyond delivery, charge more, and operate at a higher commercial level.
Secure Your Seat
Reserve your provisional place today for 47. By reserving your seat you agree to our Terms and Conditions