Privacy Policy

This website and The Modern Operator is operated by Gez McGuire and owned by MCG Digital Media Ltd and we provide digital marketing related services to individuals and organisations. To deliver these services and run our daily operations effectively, we may need to collect, use, share, and store personal data.

MCG Digital Media Ltd acts as the data controller for all personal data we handle, unless stated otherwise as data processor.

This policy outlines:
•How we collect and use data that can identify you (“Personal Data”)
•What types of personal data we collect
•Why we process your personal information
•Your data protection rights
•Who we might share your data with
•The legal bases we rely on to process your information

Contacting Us About Data Protection
For any questions, concerns, or complaints about how we handle personal data, you can reach our Data Protection team via:
•Email: me@gezmcguire.co.uk

Your Rights Under GDPR
Under the General Data Protection Regulation (GDPR), you have specific rights concerning your personal data. Please note, in some cases, we may be required by law to retain certain information and may not be able to fulfill all requests.

How We Collect Personal Data
Most of the information we process is provided directly by you. This might happen when:
•You express interest in our services
•You attend or register for our events
•You communicate with us via email, phone, or social media
•You subscribe to our newsletters
•You apply for a job with us
•You represent a company we collaborate with or are in discussions with
•You enquire about a property through a marketing partner or developer
•You buy a property through a third-party agent
•You’re referred by someone else
•An employee lists you as an emergency contact or referee

Information We May Collect
•Identity Data: Name, date of birth, title, gender, etc.
•Contact Data: Address, email, and phone numbers
•Purchase Data: Transactions and services purchased from us
•Technical Data: IP address, browser type, device info, etc.
•Usage Data: How you use our site and services
•Marketing Preferences: Your preferences for receiving marketing communications

How We Use Your Information
We use your personal data to:
•Help you find appropriate properties
•Handle property reservations
•Prevent fraud and protect agents
•Provide and improve our services
•Maintain and improve our website
•Process job applications
•Comply with legal and regulatory requirements
•Track email engagement and communication metrics

Your Data Rights
To exercise any of your rights, contact us at: me@gezmcguire.co.uk

Your rights include:
•Access: Find out what personal data we hold, how we use it, and who it’s shared with
•Rectification: Correct any inaccuracies in your data
•Erasure: Request deletion of your personal information, where legally possible
•Restriction: Limit how we use your information (e.g., for marketing)
•Data Portability: Receive a copy of your data in a transferable format

How Long We Keep Your Data
Your information is only retained for as long as necessary to meet the purposes we collected it for. When no longer required, it is securely deleted or destroyed.

Our Legal Basis for Processing Data
We process data under one or more of the following legal grounds:
•Consent: You gave us permission to use your data for a specific purpose
•Contractual necessity: We need your data to fulfill a contract with you
•Legitimate interests: We use your data to run and grow our business, in ways not overridden by your rights
•Legal obligations: We are required by law to process certain information

Complaints
If you have a complaint about how we handle your personal data, contact our Data Protection team first at me@gezmcguire.co.uk

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